During a policy dialogue with stakeholders in the creative arts industry on Friday, June 7, 2024, at the AH Hotel in Accra, the former President of Ghana acknowledged that although artists receive revenue from event ticket sales, they should also consider increasing their revenue streams from viewing.
Portions of his speech reads; “On the digital terrestrial television, we will acquire a special channel for the creative arts. It will be an events channel. And you can display all your works there.
“If you have a big show like Stonebwoy is performing or Amandzeba is performing, or somebody is performing and you have a big show, or many of you are performing on a big show, we will have a technology to make that show payable. So even though it will be on the DTT, you would have to pay with the electronic and then you will be given a code to watch.
“The creative arts is a very important industry and has the potential to create millions of jobs. All our young people who are sitting at home, many of them are talented but there are no opportunities for them to show their talents. So if we are able to put the creative industry on a sound footing, it will create opportunities for many of our young people,”
The stakeholder engagement is part of the preparations towards the launching of his manifesto for the 2024 elections.
Other important assurances were given by John Dramani Mahama: Some of which are; ” to streamline copyright modalities and IP Laws, there will be film festivals where Ghanaian films will be exhibited, they will also organize arts exhibitions, music shows, fashion programmes, etc.
