Currently, Indonesia, Brazil, Australia, Singapore, and Mexico are the only five countries where TikTok Music is available. In these nations, the service will terminate.
Reportedly, TikTok made this decision to concentrate on its ‘Add To Music App’ function, which lets users save music tracks they find on the video platform to playlists on their favorite music streaming service. This information comes from an article published on musicbusinessworldwide.com.
Ole Obermann, Global Head of Music Business Development at TikTok, expressed the following to MBW in a statement: “Our Add to Music App feature has already enabled hundreds of millions of track saves to playlists on partner music streaming platforms.
“We will be closing TikTok Music at the end of November in order to focus on our goal of furthering TikTok’s role in driving even greater music listening and value on music streaming services, for the benefit of artists, songwriters and the industry.”
Last summer, TikTok Music was formally released in Brazil and Indonesia, with licenses from all three of the major music labels.
The software was released in these areas as a replacement for Resso, a long-running music platform from ByteDance, the parent company of TikTok.
Due to a license dispute between the two parties, the app was also released in October of last year in Australia, Singapore, and Mexico but did not include Universal Music’s recorded music collection. TikTok’s problems with UMG have been handled.
TikTok users in more than 180 countries may access Spotify, Apple Music, and Amazon using the platform’s “Add To Music App” option.
TikTok suggest the company is currently in discussions with other music streaming subscription platforms about partnering on ‘Add to Music App’.
Last week, highlighting its power to drive consumption on third-party streaming platforms, TikTok released a telling stat: According to the ByteDance company, more than a quarter (27%) of the Top 100 singles in Germany last year went viral on TikTok before becoming a hit on the German singles chart.
