A number of musicians and other celebrities in their relative fields had to seek for help from the public to make ends meet at old age. Normally, they seek for help to cater for their health, accommodation and sometimes, their upkeep.
It is based on some of these issues that the founder of 3 Music and 3 Music Awards, Sadiq Abdulai Abu is advising musicians to make the efforts to learn the business side of their crafts.
The Businessman and Politician noted that, artistes cannot continue to sing for the rest of their lives, hence the need for them to diversify and take an interest in other aspects of their industry.
Baba Sadiq cited Richie Mensah who moved from being a musician to establishing a record label where he manages new talents. This fetches him money and continues to make him relevant in the industry though he is not actively singing.
Baba Sadiq made these comments during an interview with Graphic Showbiz. Read samples of the interview below;
“As an artiste, your lifespan can be very short if you only focus on singing. You can’t consistently stay on top for let’s say 10 or 15 years. What you can do to still maintain a level of relevance in the industry is to get acquainted with all the trades of the music industry.
“Ideally, as an artiste, you should understand other facets of the trade so that when you get to the twilight of your career, you can easily bank on the other areas you are knowledgeable at.
“If you are a singer and you are no longer singing, you can have your hands on producing and managing other talents or you can count on other areas of the industry you have a flair for,”
“Babyface is a typical example of such and he has done so well. Apart from singing, he has explored other facets of the industry and is now a well-established executive producer.
“So in a case where he is not doing music, which has been on hold for a while now, he has something to hold on to. Even here in Ghana, our very own Richie Mensah has hit that mark. He has mastered all the facets of the industry and is using it to his advantage.”
